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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys |
| Topic 3: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 4: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Topic 5: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the fastes way to add a classification to a post?
A) Macro
B) Classification cannot be added to a post
C) Add classification manually to each post.
2. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A) The message has already been sent. (once started to send cannot mark as inactive)
B) Some automation activity is using the inbox message
C) The message is already scheduled/active
3. On which social channel can users create ad audiences?
A) Twitter (X)
B) Tiktok
C) Houzz
D) Instagram
4. What is supported as a managed account in Social Studio?
A) Amazon
B) Reddit
C) Yelp
D) Google My Business
5. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A) Data aggregation
B) Orchestration
C) Unified customer profile
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B,C |



