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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
| Sitemap | 18% | - Unified customer profile building - Catalog and page mapping - Sitemap design and best practices - Web SDK implementation - Content zones configuration |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment creation and management - Segment export and integration with Journey Builder |
| Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Activation | 18% | - Mobile and server-side campaigns - A/B testing setup and analysis - Campaign optimization and measurement - Open-time email campaigns - Campaign creation and execution |
Preparing for AP-216 Without Wasting Money
- Setup & Administration (6%)
- Einstein Capabilities (10%)
- Data Integration (14%)
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What two features of interaction studio have functionality to perform an A/B testing?
- A. Segments
- B. Recipes
- C. Templates
- D. Campaigns
Correct Answer: C,D 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
What are two ways to populate the Marketing Cloud Personalization catalog?
- A. Third-party Integration
- B. Web SDK
- C. Email Pixel
- D. ETL Feed
Correct Answer: B,D 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
What are two types that real time interaction management helps marketers to personalize the customer
- A. Data Aggregation
- B. Orchestration
- C. Next best Action
- D. Data Storage
Correct Answer: B,C 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
When does site mapping happen during the implementation process?
- A. At the end after everything is defined in the system
- B. At the beginning of the build phase since it is the basis for the rest of the implementation
- C. In the middle after certain components like the catalog have been populated
- D. It can happen at any point since it is unrelated to the rest of the implementation
Correct Answer: B 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
Which two options are valid use cases for a segment?
Choose 2 answers
- A. Identifying users for activation within an integrated Demand Side Platform
- B. Identifying users who have purchased a certain value in a specified time period
- C. Identifying users who abandoned a shopping cart today
- D. Identifying users who viewed a YouTube advertising campaign
Correct Answer: B,C 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
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