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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. How many times a day, can you change your daily budget for a Google AdWords campaign?

A) Thirty
B) As many times as you'd like to.
C) One
D) Ten

2. Which of the following is used by Google to retrieve information?

A) Doc server
B) News server
C) FTP server
D) IRC server

3. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
C) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
D) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

4. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Automatic placements
B) Excluded placements
C) Manual placements
D) Managed placements

5. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine marketing
B) Localized search results
C) Search engine optimization
D) Organic marketing

Solutions: