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Salesforce Email Essentials (EEB101) Sample Questions:

1. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A) File Transfer Activity
B) Filter Activity
C) Group Refresh
D) SQL Query Activity

2. What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A) Marketing Playbook
B) Birthday Email Playbook
C) Welcome Series Playbook
D) Customer Anniversary Email Playbook

3. How is Primary Key used?

A) Primary Key is used when defining a Send Relationship
B) Primary Key prevents data from being overwritten in a data extension
C) Primary Key is the unique value to identify a subscriber
D) Primary Key identifies a row or a field in a data extension as unique

4. The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

A) Link Tracking Alias
B) Link Tooltip
C) Link Help Text
D) Link Conversion Tracking

5. To make a data extension sendable what must it contain. (Select Two)

A) Subscriber Key
B) Primary Key
C) Email Address
D) Link ToolTip

Solutions: