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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Sub-Domain | Complete
B) Exact | Referrer
C) Encoded | Direct
D) Phint | URL
E) Path | Page

2. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The click-through URL must be added to the Media Click tag.
C) The DoubleClick Campaign Manager macros are different for every creative.
D) The BlueKai Site ID is different for every Media Click tag.

3. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Corporate classification
C) Self-service OnRamp
D) Self-classification

4. How are look-alike models produced?

A) They are built by ingesting online data from partner sites.
B) They are built within the platform using logic to connect audiences.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built by creating audiences from categories with high index values.
E) They are built by data partners using complex algorithms of multiple data attributes.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) A single seat shared by all regions
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control

Solutions: