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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as a response.
B) Counts as an inferred response.
C) Does not count as a response.
D) Counts as a partial response.

2. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Cube
B) Execution/Run
C) Data Manipulation
D) Analytical/Optimization

3. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Snapshot
B) Mail List
C) Call List
D) Extract

4. What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?

A) Scheduled definitions
B) Operational monitoring
C) Scheduled Runs
D) Cognos reports

5. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The required Approver can override the need to send an approval for a specific request.
B) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
C) The Approval is not completed until all required Approvers respond.
D) The person sending out the Approval request needs to override the need for an Approver's response.

Solutions: