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CMA Category-Manager Exam Syllabus Topics:

Section	Objectives
Topic 1: Pricing and Promotion Analytics	- Commercial Strategy 1. Predictive Analytics 2. Pricing Strategy and Analysis 3. Promotion Analysis Techniques
Topic 2: Fact-Based Selling and Storytelling	- Communication and Insights 1. Actionable Shopper Insights 2. Category Review Presentation 3. Storytelling with Fact-Based Insights
Topic 3: Assortment and Space Management	- Retail Optimization 1. Space Management Fundamentals 2. Efficient Assortment Process 3. Geodemographic Data Usage 4. Store Clustering
Topic 4: Shopper and POS Data Analytics	- Building Data Competency 1. Panel Data Analysis 2. Shopper Data Analytics 3. POS Data Analytics
Topic 5: Retail Economics and Supply Chain	- Business Operations 1. Supply Chain Fundamentals 2. Retailer Economics 3. Category Manager Role in Supply Chain
Topic 6: Category Health and Assessment	- Category Performance Evaluation 1. Category Health Assessment 2. Root Cause Analytics 3. Baseline and Incremental Drivers

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1

What are the three steps of Rolfe's Reflective Model for storytelling?

A. 'Who?', 'What Happened?', and 'What Now?'
B. 'What If?', 'Why Not?', and 'What's Next?'
C. 'Why?', 'How?', and 'What Next?'
D. 'What?', 'So What?', and 'Now What?'

Reveal Solution Discussion 0

Correct Answer: D 🗳️