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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Who?', 'What Happened?', and 'What Now?'
B) 'What If?', 'Why Not?', and 'What's Next?'
C) 'Why?', 'How?', and 'What Next?'
D) 'What?', 'So What?', and 'Now What?'

2. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To predict future sales trends based on historical data
C) To identify products shoppers switch to when their first choice is unavailable.
D) To identify co-purchase patterns, such as chips and salsa.

3. What is the primary benefit of planning high-ROI promotions?

A) They eliminate the need for promotional frequency optimization
B) They deliver stronger sales per dollar spent, maximizing return
C) They ensure all shoppers receive the same promotional offers
D) They reduce the need for vendor funding contributions

4. What is considered a long-term promotional objective for the retailer?

A) Retailer image/brand building
B) Weekly advertisement
C) Lobby displays
D) Online discounts

5. Which statement best describes the relationship between space and assortment in retail planning?

A) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
B) Space planning decisions are made independently of assortment planning.
C) Assortment always comes first and space is adjusted afterward.
D) Space always comes first and assortment is chosen to fill it exactly.

Solutions: