[Aug-2022] Adobe Target AD0-E406 Exam Practice Dumps
2022 AD0-E406 Premium Files Test pdf - Free Dumps Collection
Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 39
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Time Spent Per Visit
- B. Bounce Rate
- C. Pages Pet Visit
Answer: B
NEW QUESTION 40
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Visual Experience Composer for assisted channels
- B. Target API Composer
- C. Form-based Experience Composer
Answer: B
NEW QUESTION 41
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
- B. Visitor data collected before the Target Activity runs are required for audience targeting.
- C. The audience requirement cannot be met using pre-built audiences in Adobe Target.
Answer: C
NEW QUESTION 42
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- B. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
- C. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
Answer: A
NEW QUESTION 43
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with QA query parameter, then attempt to qualify by browsing the site.
- B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
- C. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
Answer: B
NEW QUESTION 44
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?
- A. Visitor Profile
- B. Network
- C. Custom
Answer: C
NEW QUESTION 45
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Traffic Sources
- B. Target Library
- C. Site Pages
Answer: B
NEW QUESTION 46
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the main requirement is to be able to collect data in real-time
- B. If an Adobe Target "clicked an element" success metric is required
- C. When it is mandatory to have a single source of data
- D. If the existing Adobe Analytics implementation already collects all the required data
Answer: B,D
NEW QUESTION 47
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. An A/B test using auto-allocate
- C. Experience Targeting
Answer: B
NEW QUESTION 48
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Visual Experience Composer
- B. Form-Based Composer
- C. HTML Composer
Answer: A
NEW QUESTION 49
An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?
- A. Create a rule for Time Frame in Audiences.
- B. Set the time in the Page Delivery section in the Configure menu.
- C. Set the time in the Duration section of Goals & Settings.
Answer: C
NEW QUESTION 50
In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.
What must be done to fix this issue?
- A. Implement the experience changes on-site.
- B. Change the activity type.
- C. Rebuild activity.
Answer: C
NEW QUESTION 51
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of the collections used
- B. Names of the criteria used
- C. Names of activities tested
Answer: C
NEW QUESTION 52
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Reduce the duration of the test.
- B. Increase the number of combinations of offers and the number of locations.
- C. Reduce the number of combinations of offers and the number of locations.
- D. Increase the duration of the test.
Answer: C,D
NEW QUESTION 53
What is one characteristic of strong success metrics?
- A. They must be relevant to many use cases across the optimization program.
- B. They must take into account the specific business objectives of each test.
- C. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
Answer: C
NEW QUESTION 54
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
- A. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
- B. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
- C. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
Answer: B
NEW QUESTION 55
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Experience Versions
- B. Template Rules
- C. Enhanced Composer
Answer: B
NEW QUESTION 56
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. Experience B is the winner at just 0.6%.
- B. The test needs to be repeated with a different Experience B.
- C. The test needs more time to reach a conclusion.
Answer: B
NEW QUESTION 57
An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?
- A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''
- B. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"
- C. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
Answer: C
NEW QUESTION 58
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target predefined audiences
- B. Adobe Experience Cloud audiences
- C. Adobe Target user-defined audiences
Answer: A
NEW QUESTION 59
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. Revenue per visitor
- B. One single metric
- C. The model will determine which goal to optimize
Answer: C
NEW QUESTION 60
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