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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - List and data management
|
| Topic 2: Email Marketing Operations | - Email Studio setup and configuration
|
| Topic 3: Compliance and Security | - Security and access control
|
| Topic 4: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Topic 5: Automation and Journeys | - Journey Builder fundamentals
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
A) Email Conversion Code
B) Recommendation Code
C) Collect Code
D) Conversion/Cart Code
2. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
A) Journey Builder
B) Synchronized Data Sources
C) Query Studio
D) CloudPages
3. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A) Mobile subscribers are not counted as contacts.
B) Synchronized contacts are only counted after sending
C) There are overlapping contacts in each of the channel
D) Only active email subscriber is counted.
4. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
A) Profile Center
B) Mobile Connect
C) Smart Capture
D) Content Builder
5. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
A) Select all records that have an email address
B) Select all records created since a certain date
C) Select all records where custom boolean field is true
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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