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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 2: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 3: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 4: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 5: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
A. Professional Edition and higher
B. Enterprise Edition and lower
C. Standard Edition and higher
Question 2
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
A. The email contains at least one variable tag
B. The email contains an unsubscribe link
C. The email contains a text version
D. The email uses dynamic content
E. The email designates a general or specific sender
Question 3
When would a completion action on a custom redirect be triggered?
A. Completion actions will apply to visitors on the first time a custom redirect is clicked.
B. Completion actions for custom redirects will only apply to prospects once they have been assigned.
C. Completion actions for custom redirects will only apply to existing prospects.
D. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
Question 4
What would make the Salesforce connector become unverified?
A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
B. The connector user's Marketing Cloud Account Engagement password was changed
C. The connector user's Salesforce password was changed
D. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
Question 5
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
A. A segmentation rule with the groups
B. An automation rule with rule groups
C. Completion actions on each Form
D. Completion actions on each landing page
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,C,E | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |
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