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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addEmailHash
B) bk_addAddressHash
C) bk_addZipHash
D) bk_addNameHash
E) bk_addPhoneHash

2. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Yearly
C) Daily
D) Weekly

3. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
B) The audience structure creates a Boolean OR, where a user having either category can be targeted.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.

4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The click-through URL must be added to the Media Click tag.
C) The DoubleClick Campaign Manager macros are different for every creative.
D) The BlueKai Site ID is different for every Media Click tag.

5. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) Some categories have zero inventory.
D) All categories have inventory of more than 10,000 users.

Solutions: