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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs |
| Topic 2: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Topic 3: Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Analyze campaign performance - Track engagement and conversion metrics - Build custom reports and dashboards |
| Topic 4: Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Topic 5: Automation and Data Management | 14% | - Build and manage automation workflows - Utilize automation studio effectively - Manage contact data and data hygiene - Implement SQL activities for data processing - Configure imports and exports |
| Topic 6: Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Configure account settings and business units - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions |
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