Salesforce MCE-Con-201 Exam : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A. What time of day are the API calls made?
B. Does their License include the Large Data Extensions feature?
C. How many API calls are expected to be made at the peak hourly rate?
D. Why do they require 10 years' historical data in Marketing Cloud?

Question 2

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
B. Rename and delete sandbox synchronized data extensions before connecting.
C. Configure Multi-Org settings to account for both production instances in Setup.
D. Update query activities that reference the new synchronized data extensions.

Question 3

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 48 hours
B. Newly registered users will create additional Contacts in Marketing Cloud
C. Existing users will create additional Contacts in Marketing Cloud
D. All mobile app users will create additional Contacts in Marketing Cloud

Question 4

Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A. In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.
B. In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.
C. In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.
D. In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.

Question 5

Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A. MobileConnect Demographics
B. Profile Attributes
C. Data Designer Attribute Group
D. Population in Contact Builder

Solutions: