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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) All of the above.
B) Automate customer recommendations based on LIVE profile.
C) Optimize paid search advertising.
D) Target through online advertisements based on interaction history.

2. What can service scheduling include?

A) Service
B) All of the above.
C) Credit
D) Delivery

3. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) cross-channel order management
B) store operations
C) social marketing
D) supply chain visibility

4. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Awareness
C) Integrated Operations
D) Execution

5. What is global visibility of purchase transaction required for?

A) Merchandise assortment management.
B) Cross-channel returns management.
C) A & B
D) Cross-channel fulfillment.

Solutions: