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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Execution and Optimization | - Performance monitoring and optimization - Campaign execution flow |
| Campaign Design and Development | - Building campaigns and flowcharts - Segment creation and targeting |
| Data Management and Integration | - Data sources and data mapping - Integration with external systems |
| Unica Campaign Architecture and Concepts | - System components and architecture overview - Campaign data model and flowcharts |
IBM Unica Campaign V8.5 Sample Questions:
1. After an installation, a specialist tries to access the Platform Settings > Configuration part of the Unica GUI and is not able to see it. An error message is also received. The specialist suspects that there are some incorrect settings there which need to be modified. How can the specialist make the modifications to these settings without using the GUI?
A) Use the configTool to accomplish this goal.
B) Modify the Campaign system tables in the database.
C) Change the XML files in the <PLATFORM_HOME>/conf directory and restarting the web application server.
D) Access the Web Application server console to make the changes.
2. In Unica Campaign, when can a specialist configure whether a mailing should be Standard or Transactional?
A) While configuring the Emessage process box.
B) While configuring the Emessage mailing tab.
C) While configuring the Emessage document.
D) While configuring the Output List table.
3. A Select process in a flowchart is connected to the previous Snapshot process by a dotted line. The dotted line represents what type of relationship?
A) An incorrectly configured Snapshot process.
B) A Snapshot process which is outputting its data to a general table.
C) A data dependency where the Select process won't run until the data is available from the completed Snapshot process
D) A time dependency where the Select process won't run until the Snapshot process finishes.
4. An administrator is responsible for setting up triggers for use with Unica Campaign and third party systems. The administrator creates a synchronous outbound trigger that runs an external third party scoring mechanism. The specialist needs to wait for the resulting scores to be produced before continuing to run the flowchart. The name of the trigger is RunScoreProgram. What is the correct syntax to define that this is a synchronous trigger?
A) RunScoreProgram ?
B) RunScoreProgram /
C) RunScoreProgram $
D) + RunScoreProgram
5. Which two standard Unica Campaign portlets are available for use on dashboards even if the Campaign report package is not installed?
A) My Recent Campaigns
B) Offer Response Breakout
C) Campaign Response Rate Comparison
D) Campaign Revenue Comparison
E) My Custom Bookmarks
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A,E |



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