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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Use Report Delivery Logs
B) Enable Data Retention Policy Checks
C) Define Specific File Formats for Export
D) Set Delivery Frequency Based on Business Needs

2. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

A) Funnel Analysis
B) Bar Chart
C) Line Graph
D) Summary Table

3. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Enable Campaign Quotas
B) Apply Data Filters
C) Define Key Metrics
D) Use Pre-Built Templates

4. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Data Dictionary
B) Cross Channel Analytics
C) Annotations
D) Workspace Overview

5. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
B) Create a calculated metric with sum of all engagement events divided by total number of channels.
C) Create a calculated metric using total sessions instead of engagement events.
D) Create a filter for all events with condition as channel = mobile OR website OR phone call.

Solutions: