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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.

2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient registers a SPAM complaint for an email.
B) Recipient deletes a promotional email from the inbox.
C) Recipient inbox is full, so the promotional email is rejected by the server.
D) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E) Recipient selects a Reply-to unsubscribe in a promotional email.

3. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) Custom SQL Variable
B) EntryTracking Variable
C) This is not possible, because only one RIID_ can be in a program at a time.
D) Custom Event
E) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

4. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Sent Date = August 1, 2016
C) Event Date = August 1, 2016
D) Sent Date = August 1 to August 2, 2016
E) Interval Date = August 1, 2016 plus one day

5. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <br>
B) <td>
C) <dynamicregion>
D) <div>

Solutions: